Build the Product Leaders Your Business Needs

A university-backed, industry-built program that helps working professionals grow into modern product management roles fast and with lasting impact.

Product Management Program Overview

The Product Management Program turns internal talent into the product leaders companies need now.
Built for speed and impact, the two tailored, 8-week applied certificate tracks equip professionals with people-centered skills automation cannot replace and product thinking that drives stronger retention, seamless cross-functional collaboration, better customer experiences, and measurable business outcomes.

Value Delivered

Bridge the Gap to Product Management
Pivot your team from project execution to product impact.

Designed for professionals already doing pieces of the Product Manager job without the training, this program builds the technical and strategic skills needed to succeed in cross-functional roles.

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Upskill Fast for a Changing Workplace
Build strategic capacity in the face of automation and AI.

As platforms become more automated, roles like product management require deeper coordination, judgment, and soft skills. This program delivers them quickly, affordably, and credibly.

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Make Learning Matter to the Business
Upskilling isn't the goal. Business outcomes are.

This isn’t generic training. It’s tailored, relevant, and aligned to the skills and product capabilities your business needs to drive growth, improve product delivery, and strengthen internal leadership.

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Establish Credibility You Can Trust
Business relevance delivered with a respected partner.

This program is built by Indiana Wesleyan’s DeVoe School of Business and delivered through Talent Ladder, ensuring both credentialed instruction and applied, in-market focus.

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Choose Your Path

The program offers two certificate tracks built to meet learners where they are and develop the skills they need most.

Human-Centered Product Design

For those with project management or technical backgrounds

Help your team shift from execution to empathy. This track builds the research, collaboration, and customer experience skills that accelerate product success and business impact.

Design thinking and user research

Persona mapping and usability testing

Prototyping and MVP creation

Go-to-market strategy and metrics for product success

Customer experience (CX) strategy and continuous improvement

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Strategic Product Development

For those with marketing or people-first experience

Help your team move from intuition to structure. This track builds the planning, delivery, and data skills needed to drive successful products.

Strategic product vision and lifecycle planning

Market and competitive analysis

Agile frameworks and Lean product development

Backlog prioritization and management

Cross-functional team leadership and stakeholder influence

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Program Format

Two 8-week certificate options
Take one or both
5–10 hours / week
Flexible and built for working professionals
Online and cohort-based
Participate individually or with your team
Tools and templates
Built-in practical resources you’ll use on the job
University-backed
Delivered by Talent Ladder at Indiana Wesleyan University

Ready to Learn?

The Product Management Program is about more than learning new skills—it’s about helping your business thrive in a rapidly evolving landscape. Our courses combine real-world application with academic excellence, equipping learners to make an immediate and lasting impact.

Whether you’re developing future product leaders or reskilling top performers, we can tailor the right path for your organization.