Digital Marketing Training Program
A university-backed, industry-built program that helps working professionals grow into modern product management roles fast and with lasting impact.
Program Description
This hands-on, practical Digital Marketing course is designed for beginners and intermediate learners seeking to build strong foundational skills across key areas of the digital marketing landscape. Through a blend of live sessions, guided projects, and a capstone assignment, learners will gain real-world experience in planning, executing, and analyzing digital marketing strategies.
Participants will explore core concepts such as the differences between traditional and digital channels, website and landing page creation using platforms like WordPress, Wix, or Webflow, and essential SEO techniques including keyword research and content optimization. The course also covers content marketing, social media strategy, basic paid advertising on Google and Meta platforms, and email marketing using tools like Mailchimp.
Additionally, learners will develop data literacy by working with Google Analytics, setting measurable KPIs, and leveraging A/B testing to refine strategy. By the end of the course, learners will be equipped to create and present a complete, integrated digital marketing plan—an ideal portfolio piece for employers or clients.
9 Modules of Learning
20+ Virtual Experiences
25+ Interactive Learning Environment Experiences
7 HubSpot Micro Certifications
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Pre-requisites
There are no enrollment requirements, however students need to understand how to use a computer (turn it on, browse the internet, bookmark pages, create a user id and password) and be able read and follow instructions.
Program Length
Courses are each designed to be completed in 6 weeks and/or 40-60 hours of work (estimated). Students may go quicker through the content.
Program Cost
The cost of the program is $2950 and includes: Course, Labs, and mini certificates.
Outcomes
- Describe the fundamental principles of digital marketing and differentiation between traditional and digital channels.
- Design and launch a basic website or landing page using tools like WordPress, Wix, or Webflow, applying core conversion principles.
- Conduct keyword research, apply on-page SEO techniques, and create optimized content to improve visibility on search engines.
- Create and manage a simple content strategy using blogs, visuals, and planning tools, aligned with brand goals.
- Develop and schedule organic social media content and understand the basics of influencer outreach and platform-specific strategies.